17 Easy And Effective Real Estate Marketing Ideas – Higher Engagement – Get Quality Leads
1 Set Yourself up for Social
Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
2 Add Social Sharing to Property Pages
Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for homebuyers to email and share various properties online by adding social sharing buttons.
3 Keep an eye out on the competition
What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
4 Create Killer Business Card
Create a Digital Business Card NFC Enabled
5 Create Lead Magnet
Create highly informative PDF , sharing some valuable information . Share this PDF for Free when your website visitors give their email id and phone no .
6 Create A Virtual Tour
Create engaging virtual tour of the property , you will get much better engagement from your potential customers . Site visits will improve .
7 Local Sponsorship
Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.
8 Animated Video
Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
9 Pinterest Boards
Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.
10 Make Your Site Mobile Friendly
Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile-friendly. Even better, consider creating a mobile app that potential buyers can use to review listings
11 Email Leads Nurturing
Invest in professional email marketing platform .
Build emails lists
Nurture your email list with quality content
12 Build Your Google Business Profile
This is very important now , as people constantly search for new properties near them on google .
Create GMB Account and post regularly over there .
13 Use Emotional Story Telling
Theres is a saying
Facts Tell – Stories Sell
Create emotional stories around your projects of how residents lifes changed for better after booking with you .
14 Host a Webinar
If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Host a “12 Little-Known Things to Look For In A New Home” webinar, providing a Q&A at the end for questions. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website!
15 Facebook Marketing
Learn Facebook Marketing –
There are lot of online training courses on facebook marketing , enroll in one and learn how to run ads on facebook .
You can build targeted audience on facebook .
16 Ask for Testimonials from Former Clients
Create testimonials videos , record positive bytes from your customers & post on social media !
17 Whatsapp Nurturing
Nurture your leads on whatsapp . Send them relevant info about the projects .
Keep them updated .
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