9 Real Estate Marketing Ideas For Lead Generation & Increase Sales
1 – Identify Target Market
- Identify Location
- Map 25 to 50 Kms Radius Inventory
- Acquire Complete Knowledge of this location –
- Top Projects
- Pricing of old and new projects
- Features and Amenities of upcoming and old projects
- Create Marketing Content based on your knowledge acquired
- Gain massive understanding of your location
2 – Identify Buyer Persona
- Get detailed understanding of your buyers are ?
- Where you can find them ?
- On Internet ?
- Communities ?
- Clubs ?
- What are their interests ?
- Start creating their database –
3- Create Marketing Budget
- Identify the right marketing budget for you
- If you are a startup , you shld be frugal but definitely you shld be having marketing spend to generate leads or you will get no sales .
- Be consistent with your Marketing Budget Every Month .
- Increase marketing budget every month as your sales increases .
- Keep your sales funnels filled with qualified leads .
4- Master Inbound Marketing – Get Discovered
- What is Inbound Marketing ?
- Facebook Ads
- Google Ads
- Email Marketing
- Youtube Marketing
- Put 90% Effort in Inbound Marketing 10 % Outbound Marketing
- Outbound Marketing Ex – Making Cold Calls
5- Build Your Website
- Create Dynamic / Responsive Site
- Have a Blog Section
- Videos Section
- Upload Quality Content
- Connect Site with Social Media Platforms
6- Have Google My Business Account
- Create GMB Account
- Optimize this account with latest project images
- Upload Regularly
- Ask your customers to add positive reviews
- Target to rank in TOP 3
7- Encourage Referrals
- Always Always ask for a Referral from Your Existing Customers
- Build Network Effect
8 – Build Brand Awareness
- Participate in Local Events
- Join Clubs
- Networking Events
9- Create Profile Video
- Create Your Profile Video
- Talk about Your Strengths
- How you can help add value
- Invest in Professional Email Marketing Platform
- Upload Qualified Database of Buyers
- Select platform which gives high open rate and click rate
Pls check this video to review marketing ideas for real estate –
Hope you found value in this blog post , pls leave your comments below .