Real Estate Marketing Ideas


9 Real Estate Marketing Ideas For Lead Generation & Increase Sales

Real Estate Marketing Ideas

1 – Identify Target Market

  • Identify Location
  • Map 25 to 50 Kms Radius Inventory
  • Acquire Complete Knowledge of this location –
  • Top Projects
  • Pricing of old and new projects
  • Features and Amenities of upcoming and old projects
  • Create Marketing Content based on your knowledge acquired
  • Gain massive understanding of your location

2 – Identify Buyer Persona

  • Get detailed understanding of your buyers are ?
  • Where you can find them ?
  • On Internet ?
  • Communities ?
  • Clubs ?
  • What are their interests ?
  • Start creating their database –

3- Create Marketing Budget

  • Identify the right marketing budget for you
  • If you are a startup , you shld be frugal but definitely you shld be having marketing spend to generate leads or you will get no sales .
  • Be consistent with your Marketing Budget Every Month .
  • Increase marketing budget every month as your sales increases .
  • Keep your sales funnels filled with qualified leads .

4- Master Inbound Marketing – Get Discovered

  • What is Inbound Marketing ?
  • Facebook Ads
  • Google Ads
  • Email Marketing
  • Youtube Marketing
  • Put 90% Effort in Inbound Marketing 10 % Outbound Marketing
  • Outbound Marketing Ex – Making Cold Calls

5- Build Your Website

  • Create Dynamic / Responsive Site
  • Have a Blog Section
  • Videos Section
  • Upload Quality Content
  • Connect Site with Social Media Platforms

6- Have Google My Business Account

  • Create GMB Account
  • Optimize this account with latest project images
  • Upload Regularly
  • Ask your customers to add positive reviews
  • Target to rank in TOP 3

7- Encourage Referrals

  • Always Always ask for a Referral from Your Existing Customers
  • Build Network Effect

8 – Build Brand Awareness

  • Participate in Local Events
  • Exhibitions
  • Join Clubs
  • Networking Events

9- Create Profile Video

  • Create Your Profile Video
  • Talk about Your Strengths
  • Accomplishments
  • How you can help add value

10-Publish Newsletter

  • Invest in Professional Email Marketing Platform
  • Upload Qualified Database of Buyers
  • Select platform which gives high open rate and click rate

Pls check this video to review marketing ideas for real estate –

Create Presentations Like Steve Jobs – Click Here 

To get more insightful marketing ideas explore business trainings by Dr Vivek Bindra – Click Here 

Hope you found value in this blog post , pls leave your comments below .


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