How to Increase Your Mobile App Downloads ?
The use of smartphones & apps is increasing day by day across the country at unprecedented speed .
Every other entrepreneur is trying to tap vast consumer base by launching a mobile app .
However most of the mobile apps launched in market are not successful .
Therefore a mobile app shld be designed in a unique way to get hold of the users attention swiftly as possible .
Tips to make successful mobile app –
1 Give regional touch to App
India has different regional and local languages
So the apps in regional languages are growing faster than English language app .
2 App shld consume less mobile space
A lower middle class consumer uses low mid-range smartphone .
So app shldnt consume much space in the phone .
3 Launch free version initially
Use freemium model , initially give your customers free version of your App .
This will encourage them to use your app and experience your content .
4 Personalize your app
A consumer wants things of his / her choice only .
He is likely to abandon your app if he finds too many useless things or ads popping up on his screen .
5 Marketing of App
Before and post-launch of app various marketing strategies are used to promote the app on different media platforms .
Some of these strategies are –
Pre-Marketing – create hype around your app in the market through social media , TV and Outdoor Marketing .
Post Marketing – After the launch advertise your app on media platforms by giving several offers and deals .
Cross Promotion Partners – Get a brand partner that suits your target audience fro cross promotion .
Make affiliates – build a network of affiliates for the online promotion of your app .
Reference – Give referral points to an existing customer for making new customers .
6 Focus on Apps Performance
The performance of an app is the most crucial aspect of its success .
Your app shld have the following features –
Fast Processing Speed
Fast downloaded and uploading speed
Compatible with mobile hardware and software
7 Establish friendly engagement with customers
With the increasing competition in the mobile apps segment , you must make your customers loyal .
Build 2 way communication with customers via the app
Give them push notification and not in excess
Take suggestions and feedback about your service with the customers
Give elegant experience in your app
8 ensure cyber security and data privacy
In the last few years , millions of people have come online through mobile apps .
This in turn has increased the propensity of cyber attacks on users sensitive data .
This data may include Bank A/c no , netbanking and password .
Therefore to maintain your customer base you have to make sure that users data is safe and secure .
Explore our blog post on how to achieve your goal ?
Become Marketing Expert , Learn from Indias Leading Coach Dr Vivek Bindra – Access amazing business training content on our App .
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Wishing You Success !
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