Marketing Automation Tools
Once you have done your best and built stunning website for your business , next step will be to bring targeted buyer traffic to your site and convert them into paying customers .
We share some insights on how marketing automation tools can help you with the process .
Your marketing team will get in action and implement different online strategies to attract targeted buyers .
Once potential prospects fill up the contact form , sales team will get in action to qualify the leads and nurture them to convert into sales .
Avoid Manual Process
There is a lot of manual process involved in both marketing and sales function to get leads and then close them , which is not very efficient way of working .
Lot of unproductive time will be wasted in this process .
There is a solution to this problem , answer is “ Marketing Automation “ .
Automate entire process of generating leads and sales on your website .
Save that massive waste of time and effort involved in manual process by automating all the repetitive processes.
You enable your team to focus on doing what they do best bring in new customers and making more sales.
By Automating process you will Empower both teams to increase Roi and Revenue without wasting time on Manual Drudgery.
So How Marketing Automation Tools Can Help?
Imagine you’re selling your financial products to thousands of people who visit your website with various levels of Interest.
Unfortunately, 98% of those visitors won’t be ready or willing to buy right away.
So how do you capture their intent and convert ?
With online lead generation, let me show you how it works.
When someone visits your site you offer them a free download of your tool ‘financial products planner’ to download.
All they have to do is give you their email address and a few other bits of personal information.
And that’s it.
You’ve just captured or generated a new lead on your website .
Once you generate a lead and they match your specific set of conditions.
They’re added to a personalized email drip campaign designed to gradually warm them up from cold lead to warm lead .
Nurturing Your Leads
To nurture your leads , you can setup email sequence campaign which will send regular email as you have scheduled in the sequence .
These emails will give valuable information about financial consulting and how your clients can benefit massively by these investments .
Email with your amazing financial investment plan video two days later.
It’s times than your top 10 Financial Investment Plan Blog Post a few days later.
It sends the create a personal investment plan checklist resource by nurturing your customers in this way you develop a relationship .
Engage them with your business and your product gradually heating them up as leads.
Then you strike with a lead is warm offering them what you know to be key to conversion for instance, you know that most people purchase your financial plan package after attending a webinar .
This is what we call an aha piece of content.
So at this stage in the workflow your leads are invited to register for your next webinar how to play in your best investment plan after attending the webinar.
Cross Sell Other Offers
These leads are now tags in your database as people who quote unquote watched financial investment plan webinar and can automatically be sent website content as even more personalized to them.
So by now your lead is likely to be hot and sizzling.
This is the best time for this system to automatically import them into your CRM Tool .
Congratulations with the invaluable help of marketing automation workflows. You’ve just sold a financial plan package and a story right? Nope.
Marketing automation has way more to offer then just email marketing automation .
Why not turn this one time customer intro loyal brand ambassador .
Firstly you can upsell and their first purchase by using email automation to promote the next version up the pro financial plan package.
Further you can cross sell necessary optional digital products like financial saas products , which are monthly subscription based .
This can help them with their financial decisions everyday .
With up-sells and cross-sells now your Roi is shot through the roof by automatically pitching them other products you’ve turned a one-time purchase into a lifelong customer.
So you see marketing automation workflows help you nurture warm leads and ready your leads for a sale as well as enable you to try to one-up purchase into a lifelong customer .
They do all of this while saving your team time , and of course increase in Revenue .
Check out worlds leading marketing automation platform , where you can use cutting edge tools to automate your marketing process .
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