Top Benefits of Marketing Automation For Business
Marketing Automation can boost your business growth and optimize lot of manual activities which are required in traditional marketing models .
Lead Generation to Acquiring Business consists of many activities which needs to be done consistently to run your show and achieve business goals .
Automating these activities will give you required speed to get a lot more done in less time .
Lets check out some of the key benefits of marketing automation for your business .
Top 10 Benfits of Marketing Automation
Reduction is staff expenses
Decreases overhead by 16 %
One person instead of several ,can efficiently automate and trigger multiple campaigns across multiple channels .
Improved customer relationships
By 2022 85 % of customer interactions will be managed withour human interaction .
Marketing automation can improve communication with customers by automating personallized regular communications .
More Time For Other Activities
75% of marketers say the biggest advantage of marketing automation is saving time .
Efficiancy increases and they can focus on other tasks .
Boost in Sales
B2B Marketers who adapt an effective lead nurturing program report an average 30% boost in sales opportunities from nurtured leads .
Automation improves lead nurturing and increased the lifetime value of customer .
A/B Testing has been shown to increase conversion rates upto 300% .
Marketers use automation software to setup tests and get results within minutes .
10% of marketing budgets are spent on analytics and companies expect to increase this to 15% over next 3 years .
Research provided direct increase in profits and marketing ROI for companies using analytics .
Faster Lead Conversion Time
Thomson Reuters reported sales conversion time dropped by 75% with marketing automation .
After implementing marketing automation it took 75% less time in converting leads ,this contributed to a 190% increase in revenue .
Many companies report increased revenue and decreased lead conversion time after implementing the software .
Segmentation and Personalization
Personalized emails improved click through by 17% and conversion rate by 12% .
Segmenting audiences by interests allows marketers to personalize content for each groups needs . This improves open rates and CTR .
Better Lead Generation
80% of marketing automation users increased their leads 77% increased conversions .
Automating the lead nurturing process allows marketers to easily personalize interactions that reflect where a lead is in the customer journey .
Reducing Human Errors In Campaigns
12% of B to B marketers says the biggest benefit with marketing automation is less error .
When emails,social mediaposts and other items are pre-scheduled and crafted in advance, mistakes are reduced .
Other Proven Benefits of Marketing Automation
- Raise Business Productivity
- Reduce Human Errors
- Lower Costs
- Manage and Nurture Leads
- Reduce Lead Conversion Time
- Retain Customers
- Target Prospects Across Different Platforms
- Extensive Marketing Strategy Analysis
- Enhance Cross Selling Opportunities
- Increase Your Revenues
Most important benefit of marketing automation is scalability , with reduced manual work and automated systems in place you can scale your business exponentially .
Marketing Automation Tools
Lets check out some of the tools that can help you with marketing automation –
- The best and fastest drag and drop Website Builder with hundreds of features
- The Only Real and complete Graphic Funnel Builder
- Vídeo hosting tool
- Membership websites and e-learning system
- Unlimited Email Marketing (yes, we said unlimited email marketing)
- CRM and automation systeml
- Chatbot and SiteBot
- Booking Calendar
- Super checkout system with dozens of payment gateway integrations
- Ecommerce Checkout
- Auction Checkout
- Magazine builder ( Lead Magnet )
- Mockup and image editor
- Vídeo Wrapper
- Browser Notifications
- Blog Builder
- Chat Builder
Start using sales funnel builders to grow your sales online , there are quite a few funnel building platforms available online .
With sales funnels you can map customer buyer journey ,drive much better engagement and higher conversions .
To know more about sales funnels ,check out video below –
Check how email automation can help you nurture leads and get conversion –
Using the right tools for marketing automation can help you boost your sales performance and build audience for your products & services .
Hope you got some valuable insights in this blog post .
Pls do like and share with your audience .