Which are the Best Email Marketing Automation Platforms ?

Emails are a vital form of communication. Although new forms of communication with instant messaging are taking over the world by storm, email still remains a significant form of communication at workplaces. Similarly, marketers conduct email marketing campaigns to reach out to their prospective as well as existing customers. Nonetheless, to stay relevant in the market, email marketing automation is an advancement in email campaigns.

Did you know that email marketing automation helps businesses generate twice the number of leads? If you haven’t deployed any email automation tool, it’s time you do.

With email automation, marketers can create automated email campaigns and send them to subscribers automatically. One of the lucrative benefits of email automation is that marketers can increase the ROI without even putting in any efforts. As a marketer, you just have to schedule email automation and the tool does the work for you, automatically.

Since its advent, the benefits of email marketing automation tools could be leveraged by large corporations as they were quite expensive. However today, many affordable, cloud-based solution providers in the market are able to provide the best email automation solutions.

So, if you’re looking to finally use an email automation tool, here are the best ones to help you narrow down your search.

Which are the Best Email Marketing Automation Platforms ?

Active Campaign

ActiveCampaign is an easy-to-use email marketing automation tool that helps marketers create drip emails that accelerates subscriber interaction, demographics, interests, history, and much more. Apart from its ease of use, this tool is regarded as one of the best in integrations, affordability, email deliverability, and customer support. More than 60,000 companies of all shapes and sizes use ActiveCampaign for email automation.

Its most popular plan is $279/month for 10,000 contacts that offer a range of services. Check their plans here.


As marketers, we all know HubSpot, especially for its CRM offering. Nonetheless, HubSpot is the most favorite marketing automation tool of marketers. One of its best uses involves streamlining email marketing services using automated frameworks. Moreover, HubSpot offers you the ability to track email campaigns in terms of conversions.

Along with its free automation tools, its paid plans start from $50/month for the Starter plan to $3200/month for the Enterprise plan. Check their pricing here.


GetResponse is a heavily-featured marketing automation platform with its most noteworthy feature being powerful automation in list management. Its email automation features offer segmentation of subscribers, triggered campaigns, data updates, tagging, etc.

Companies get a bonus with GetResponse of running webinars and even creating landing pages. It is one of the highly versatile marketing automation tools, providing all solutions under one roof. For 5000 contacts, the pricing of GetResponse is $45/month. Check their pricing here.


As the name suggests, this email automation tool offers an email drip campaign solution. Marketers prefer Drip because of its simplicity, user-friendly interface, drag and drop tools, and pre-built templates. This tool is great for e-commerce companies. Moreover, it has a mobile app as well to help marketers plan email marketing on the go.

It is quite affordable with its basic plan for 100+ contacts starting at $49/month. Check their pricing here.


Leadsquared is known for optimizing the lead scoring process. It leverages email marketing automated solutions and then combines with sales operations to improve efficiency.

If you wish to choose its marketing automation offerings, you will be billed starting at $150/month. You can check their pricing here.

This rundown is incomplete without talking about It is regarded as one of the best email marketing automation tools in the market. It has a very simple and easy-to-use interface that allows you to customize content very easily. It enables you to precisely target messages to customers. Moreover, its mobile app can help you get real-time stats.

It also provides A/B testing, in-context conversations, conversion tracking, etc. It is free initially for 200 email contacts. Check their pricing here.


Which are the Best Email Marketing Automation Platforms ?


Initially started as a transactional email service, it has evolved itself to a complete advanced marketing automation tool as well as being very cost-effective. It is mainly used for creating and sending newsletters. Its automation offering includes lead scoring, website goal-based campaigns, SMS-based campaigns, sales reminders based on custom triggers, etc. Its transaction email feature can be leveraged to send emails for invoices.

Its free plan can help you to send up to 300 emails a day. The paid plans start at $25/month for 40,000 subscribers. Check their pricing here.


MailChimp is one of the widely used email marketing automation tools across different industries. With its customized email feature, you can send birthday wishes or welcome messages to new subscribers. If you want to customize order notifications or re-engage with your customers, this is the best tool for you.

It is free for up to 2000 contacts. Its paid plan starts at $425 or more per month. Check their pricing here.

Zoho Campaigns

Zoho Campaigns is a powerful sales and marketing suite. Its services range from CRM software, email hosting to building forms, website creation, etc. Its email marketing automation solution provides heavily-featured service, with unlimited emails and access to other services. The workflows help you to create sophisticated automations taking into consideration a wide variety of riggers and actions.

Zoho Campaigns start at $5 for 500 subscribers. Check their pricing here.


Wishpond is an all in one marketing suite that offers email marketing automation features along with other marketing services. With Wishpond, you can create landing pages, capture leads as well as run social media promotions. Moreover, you can also customize emails, run drip campaigns, take advantage of real-time analytics and integrations, etc.

Its basic plan starts at $49/month. Check their pricing here.


Builderall is worlds leading digital marketing platform with over 35 marketing automation tools in single dashboard . It has the most powerful email automation solution called mailing boss .

Mailing boss gives you maximum open and click rates , which translates into more leads and sales . You can check out the platform on this link .

Check out 36 + Marketing Automation Tools in Action 

Chk out of blog post on how to increase sales through marketing automation .

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